CAVINKARE CASE STUDY ANALYSIS PPT

After my father’s death, my brothers took charge of the family business. Critical analysis of CavinKare as a brand including brand architecture, brand pyramid, branding strategies, pop,pod brand positioning. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. We have executed innovative ideas as well. He had come out with the sachet concept a couple of years prior to his demise. You can change your ad preferences anytime. Full Name Comment goes here.

We showed them how to use it. Each idea of ours was rewarded by our customers. Are you sure you want to Yes No. You just clipped your first slide! Our market share increased and in , we became the numero uno in South India.

SlideShare Explore Search You. Visibility Others can see my Clipboard. Visibility Others can see my Clipboard. This was followed by Indica hair dye. Successfully reported this slideshow. Our target is to be a Rs 1, crore Rs 15 billion company in another three years.

Case Study on Cavin Kare ppt

Are cavinkare case study analysis ppt sure you want to Yes No. You just clipped your first slide! While my siblings studied in English medium schools, I was put in a Tamil medium school. Yet I was confident of achieving success.

Ranganathan was declared the Marketing Professional of the year We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads.

You can change your ad preferences anytime. After my father’s death, my brothers took charge of the family business.

The inspiring success story of CavinKare

If you continue browsing the site, you agree to the use of cookies on this website. We are the second largest player in the market in this. Shaw Wallace already had a herbal product but it was marketed very poorly. Teamwork is the main reason for our success. I was the odd one out. Show related SlideShares at end. Rural Marketing India 2. We were cavinkare case study analysis ppt in that too.

He felt liquid can be packed in sachets as well. But they are the largest in rural Uttar Pradesh, Andhra Pradesh, etc. See our User Agreement and Privacy Policy. Successfully reported this slideshow. As I was poor in academics, he wanted me to either do agriculture or start a business. We have executed innovative ideas as well. Critical analysis cavinkare case study analysis ppt CavinKare as a brand including brand architecture, brand pyramid, branding strategies, pop,pod brand positioning.

My father, Chinni Krishnan, an agriculturist, was also into pharmaceutical business.

Cavinkare’s Innovative Marketing Strategies

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. CK, my father’s initials. We sell close to 5, tonne of pickles per annum. No notes for slide. Show related SlideShares at end. Ranganathan inas Chik India, and was later renamed CavinKare in C K Ranganathan, chairman and managing director of CavinKare.

We showed cavinkare case study analysis ppt how to use it. Full Name Comment goes here. You cavinkare case study analysis ppt change your ad preferences anytime. There has been no looking back since then. That was a defining moment for me. Now customize the name of a clipboard to store your clips.

No notes for slide. He was a great innovator, but a poor marketer.

As I was in the manufacturing unit, I did not know anything about marketing or finance. It Consists of 63 crore consumers from 5,70, villages. Embeds 0 No embeds.

You just clipped your first slide! See our Privacy Policy and User Agreement for details. Embeds 0 No embeds.